I’ve worked with Walter (aka TW) Lawrence on many projects and was thrilled he asked me to design his book cover for Take Me To TEXAS. It is an anthology of short stories… all with a Texas theme. Although, one story takes place in my current town of Roswell, GA.
Walter has a great marketing mind and is promoting his book in interesting ways. He launched the book over Labor Day weekend at the Decatur Book Festival in Atlanta, the largest independent book festival in the United States.
He posted this comment on his Facebook page after the festival: “Vanessa Lowry is the graphics designer for the book cover, front and back. She interpreted my vision for the artwork in a way that made it better and in the process made it FABULOUS. An independent bookseller told us it was ‘the best cover he’d seen in the entire festival.’ WOW.”
At the Decatur Book Festival, Walt was interviewed by Tim Morrison as part of the Write Here, Write Now radio remote. You can see how Walter took the audio and combined it with photos to make a YouTube video. Very smart!
Walter had posters printed of the front cover art as another item he can sell along with his book. He also had shirts embroidered with the headline type of Take Me to TEXAS to wear when he is out promoting the book. He has developed a 20 minute business presentation on the topic of the importance of creativity in business to share with business professionals at groups such as Rotary. He is an alumni of Emory University and they are listing his book in their newsletter with other published alumni. Walt’s joining groups in Atlanta that have Texas roots to network with others who love all things Texan.
The front of the card is just the book cover. This is the back of Walt's business card.
Walt was my first client to use a QR code on his business card. He tells me many stories of how that creates a conversation with the people he meets while networking.
He and two other fellow authors will have a booth at the Texas Book Festival in October 2011 representing the Atlanta Writers Club while each promoting their own newly published book.
Walter is using this book to build an audience for his upcoming novel, Texas Cool Million.
I guest host the radio show Write Here, Write Now once a month. Walt was my guest on August 9th when we talked about using the power of your network when writing, publishing and promoting a book. Walter’s interview starts at about 20 minutes into the show.
It is fun for me to work with creative clients like Walter. We learn new things together.
Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.
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