Posts Tagged ‘Tim Morrison’

Stop Doing That!

November 8, 2013

OA Stop Book Cvr final webMy friend Essie Escobedo owns a company called Office Angels. Her “angels” help small businesses with administrative support, marketing assistance, bookkeeping, event planning, follow-up, and more. With Office Angels taking care of these essential tasks, the owner and key staff members are able to concentrate on selling and delivering on what they do best.

When Essie and I met to discuss ideas for her book, I recalled an e-newsletter she had sent with the title “Stop Doing That!” Brilliant! The title had captured my attention and prompted me to read the full article. After deciding this was the perfect book title, the manuscript came together easily.

Essie gathered content she had written previously for newsletters, brochures, her website, and other marketing materials. Then, with the help of writing coach Dr. Tim Morrison, they developed the manuscript for Stop Doing That! 21 Activities Critical to Business Success That YOU Shouldn’t Do. I designed the cover and formatted the interior. The result is a pocket-sized 5.5″ x 5.5″ book that is easily read by even the busiest entrepreneur.

I’ve known Essie for many years, but I learned a few things I didn’t know through her author bio in the book—that she has a degree in physics and a black belt in karate. I already knew she was kick-a** smart. . . I just didn’t know how she got there!

It’s a treat when I have the opportunity to work with a friend and help them shine. This is what Essie said about working with me:

“My book would not exist had it not been for Vanessa.  She is a marketing genius and a phenomenal graphic designer—a unique combo!  Vanessa helped me understand the value of writing my book.  She held my hand throughout the entire process, making it easy and ensuring that the end result would be the hugely successful marketing piece that it has proven to be.  Anyone who is serious about growing their business needs to work with Vanessa.”

Dr. Tim and I had the pleasure of interviewing Essie for Write Here, Write Now radio. Essie tell how Stop Doing That! serves as an expanded business card to highlight activities critical to business success that Office Angels provides for clients. Listen to the archived show here.

Find out more about Essie, about Office Angels, and purchase her book at www.officeangels.us.

Contact me to discuss how I can help bring your book from concept to creation. Or, let’s talk about your marketing and graphic needs. Call me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

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Adventures of a Once Reluctant Sailor

September 5, 2013

Relunctant SailorMy clients inspire me. Especially those who go with their guts, grow in the process, and share it with others.

In 2007, Michele and Wayne Sharp traveled from Bayfield, Wisconsin on Lake Superior to Punta Gorda, Florida aboard their Island Packet 445 sailboat. They chose the long route, which took them through the St. Lawrence Seaway and the Canadian Maritime provinces.

Wayne had long dreamt of such a trip, but Michele, who didn’t even feel qualified to call herself a sailor, was content to cruise Bayfield’s Apostle Islands National Lakeshore. Even her longest voyage of 100 nautical miles caused her great anxiety, so making the 5,000 mile trip was out of the question . . . initially. Michele recounts how she got from “NO” to “GO” in a few short weeks, and speaks honestly and from her heart as she works through her fears and inexperience to become a real sailor.

On their voyage, Michele took photos and kept a detailed blog throughout their trip, which became the basis of the book. It includes over 170 photos. (The artistry of Michele’s photography made it easy to design a beautiful book!)

Michele said this about working with me on Adventures of a Once Reluctant Sailor:

“Today Vanessa completed her work on my book, a week before deadline, and I couldn’t be more pleased with her. Vanessa’s design work is masterful and gives me a level of professionalism that exceeds my expectations and merit.

“Formatting of my book was more complicated than most, due in part to the inclusion of over 170 color and black and white photos, but Vanessa was undaunted. I am a perfectionist with an eye for detail and had countless edits, but Vanessa was unflappable. She was always professional, always positive, and always a pleasure to work with.

“I am in Minnesota and Vanessa is in Atlanta, but distance was no impediment. We conducted our business through email and a couple of phone conversations, and not once did distance become an issue.

“Thank you, Vanessa!”

Listen to Michele’s interview on Write Here, Write Now as she talks about her journey of guts, growth, and grace — both on the Lena Bea and through publishing Adventures of a Once Reluctant Sailor.

Find out more about Michele and purchase a copy of her book at www.reluctantsailor.net.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

Writing Secrets: Essential Steps to Discover How to Start

October 27, 2010

I love helping people move their dreams forward. So, it is a bonus when I have the opportunity to work with a client who also has that same passion. Tim Morrison owns Write Choice Services and he coaches writers through the process of getting their book out of their head and onto paper.

It was fun collaborating with Tim to create a strong marketing hook for his book, Writing Secrets: Essential Steps to Discover How to Start. His book outlines a specific process for writers to determine their book topic. Here is what he had to say about working with me.

“I retained Vanessa to design the cover for my newest book and to do the layout of it. In our initial meeting, we discussed the book’s contents. Vanessa offered some suggestions to generate a connection between the cover and content. I listened. I pondered. I implemented her suggestion which included a rewrite of the introduction and addition of some material in a couple other chapters. Vanessa subsequently designed an amazing cover that connects many elements of the book’s contents and intentions. Vanessa met all deadlines. Her energy and determination were infectious as I worked more diligently to ensure that the book’s contents matched the quality of the cover. Vanessa listens well and offers wise suggestions. I will continue to turn to Vanessa for book covers and book layout.”

I was recently a guest on Coach Kimberly’s radio show where we talked about publishing a book to attract ideal clients. I discussed one of the chapters in Tim’s book where he outlines seven benefits to writing and publishing a book. You can listen to the interview here.

Let me know if I can help you bring your book from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.