Archive for the ‘business’ Category

The Joy Factor Recipe Book

September 2, 2013

Joy Factor book graphicIt is a joy for me to help an author bring her vision to life. And working with Wendy Watkins on her book, The Joy Factor Recipe Book, was one of the best ever! In addition to illustrating the cover art, designing the cover, and formatting the interior of Wendy’s book, I was also a contributor with both a recipe and a joy-filled doodle.

Here is what Wendy said about working with me:

“I love the cover and inside layout that Vanessa created for my book, The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life. From the beginning to the end of the project, Vanessa was an excellent guide, providing me with wonderful ideas and honest feedback on my concepts. She was very open to the adjustments that I wanted to make to her designs and did them in a timely manner. I would highly recommend her if you are looking for an innovative designer, who does what she says she will do in a timely manner. You will also have to be prepared to have fun with Vanessa. She has a wonderful way of making what could be a stressful process, quite enjoyable. Thank you Vanessa for raising my Joy Factor and creating the beautiful vision I had for my book.”

Wendy was my guest on Write Here, Write Now radio sharing ideas for raising your joy factor before you write. Hear about Wendy’s process of writing and her journey to publishing The Joy Factor Recipe Book.

Download a tasty sample of Wendy’s book here.

flip_flops_joy

You can also order flip flops featuring the Joy art that I contributed to Wendy’s book.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

Publishing as a Marketing Strategy

September 2, 2013

Publishing a book is becoming an increasingly popular way for business professionals to position themselves as an expert in a particular industry or niche. According to R.R. Bowker, the number of non-traditional titles published since 2002 has increased 8,460%!

Publishing as a Marketing Strategy provides the reader with a practical guide for their own publishing journey along with stories of how other business professionals have used a published book as a successful marketing tool. Publishing Marketing cover web

I love collaborating with others so after envisioning this book concept, I invited collaborators Joan Boneberg, Bonnie Daneker, Robin Hensley, Ahmad Meradji, and Anita Paul to join me in sharing their personal stories of publishing and describing business benefits they have seen as a result. I also designed and formatted the interior of the book.

Listen to the Write Here, Write Now interview where five of the co-authors talked about this book and the process of publishing in collaboration.

Here is what one of my co-authors said after being part of this book project:

Joan Boneberg said, “Vanessa Lowry is not only an incredibly talented graphic artist, writer and writing coach, she is a class person. I had the privilege of being a co-author on her recently published book, Publishing as a Marketing Strategy. Working with Vanessa was a joy because she was an excellent project manager and she set a tone that was absolutely stress free. If you have a project that she maybe able to assist you with and want to work with a talented person, contact Vanessa.”

Here is an article I wrote outlining 5 Whys and 10 How-Tos for publishing a collaborative book. If you would like to be part of a collaborative book project, contact me to see what book is in the works or to suggest a topic.

Publishing as a Marketing Strategy is available on Amazon, Barnes & Noble online, and through the Connect 4 Leverage bookstore. Also available in e-reader formats for Kindle, Nook, iPad.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

The Original MBA – Succeed in Business Using Mom’s Best Advice

January 9, 2012

For many years, I’ve believed that I have the most fun and creative mom in the world. When I read the manuscript for The Original MBA, I realized that Sandy’s mom personified those qualities as well. I was so honored to help Sandy turn her manuscript into a beautiful book that shares her mom with the world, along with important lessons for life and for business. 

This book began as a gift for Sandy’s late Mom, Eileen Weaver, who was losing her battle with breast cancer. Mother’s Day that year was tough, and Sandy gave Eileen a printed and framed list of the lessons her mom had taught her. Some of those lessons are in the book, complete with the stories of how Sandy first learned them and how they helped her succeed. Hear more about Sandy’s mom and her journey of publishing The Original MBA on this Write Here, Write Now radio interview. The watch a video review of the book by professional speaker Terry Brock.

Here is what Sandy said about working with me: “Vanessa is the most delightful woman to work with. She did the cover design, interior layout, bookmarks, business cards and one-sheet for my book, The Original MBA – Succeed in Business Using Mom’s Best Advice. Not only were the results wonderful, the process was, too. Vanessa is a talented designer, yes, but even better, she’s responsive, on-time, and provided superlative work at a very reasonable price. I would recommend her to anyone needing graphic design and layout work, and will be using her services again in the future.”

It was wonderful collaborating on this project with Sandy. Anyone working with her can tell she learned from her mom how to channel her creativity and have fun!

Find out more about Sandy, hire her to present a workshop or keynote or contract her to turn your audio recordings into products. Oh, and buy a copy of The Original MBA for your very own. A percentage of all book sales are donated to breast cancer charities (in honor of Sandy’s mom) and University of Georgia’s Veterinary Teaching Hospital (in honor of her Siberian Husky, Billy). Available on Amazon and Barnes & Noble in paperback, as well as e-reader formats.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

Recipes for Life

September 26, 2011

I love collaborating and it’s fun to work with others who also embrace that idea. Cathy Horvath gathered stories and recipes from over 100 contributors to create her book.

Recipes for Life: Food for the Body and Nourishment for the Soul features stories about overcoming depression, grief and financial ruin, navigating change and returning to joy. Special recipes from many contributors are scattered through the book, along with stories of why these foods and memories are important. After reading Cathy’s book, you are likely to feel more hopeful, more thankful, more passionate, better about life and possibly a little hungry.

I interviewed Cathy on the Write Here, Write Now radio show that I guest host once a month. Our show topic was about writing and publishing after retiring. Hear what Cathy has to say about this NEW career she has embarked upon.

Recipes for Life is available on Amazon or you can purchase multi-packs of books at a reduced price on Cathy’s website. This book makes a perfect gift… I even gave one to my mom.

This is what Cathy said about working with me, “If it weren’t for Vanessa Lowry, my book would not have taken form as the beautiful presentation that it is. It was her creativity and skills that have impressed me from the first proof for a cover and interior design that she offered. She listens, she has patience, and most importantly…she cares for her clients.”

In addition to her book cover and the interior book design, I also designed Cathy’s business cards, bookmarks, a speaker one-sheet and her website.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

Take Me To TEXAS

September 26, 2011

I’ve worked with Walter (aka TW) Lawrence on many projects and was thrilled he asked me to design his book cover for Take Me To TEXAS. It is an anthology of short stories… all with a Texas theme. Although, one story takes place in my current town of Roswell, GA.

Walter has a great marketing mind and is promoting his book in interesting ways. He launched the book over Labor Day weekend at the Decatur Book Festival in Atlanta, the largest independent book festival in the United States.

He posted this comment on his Facebook page after the festival: “Vanessa Lowry is the graphics designer for the book cover, front and back. She interpreted my vision for the artwork in a way that made it better and in the process made it FABULOUS. An independent bookseller told us it was ‘the best cover he’d seen in the entire festival.’ WOW.”

At the Decatur Book Festival, Walt was interviewed by Tim Morrison as part of the Write Here, Write Now radio remote. You can see how Walter took the audio and combined it with photos to make a YouTube video. Very smart!

Walter had posters printed of the front cover art as another item he can sell along with his book. He also had shirts embroidered with the headline type of Take Me to TEXAS to wear when he is out promoting the book. He has developed a 20 minute business presentation on the topic of the importance of creativity in business to share with business professionals at groups such as Rotary. He is an alumni of Emory University and they are listing his book in their newsletter with other published alumni. Walt’s joining groups in Atlanta that have Texas roots to network with others who love all things Texan.

The front of the card is just the book cover. This is the back of Walt's business card.

Walt was my first client to use a QR code on his business card. He tells me many stories of how that creates a conversation with the people he meets while networking.

He and two other fellow authors will have a booth at the Texas Book Festival in October 2011 representing the Atlanta Writers Club while each promoting their own newly published book.

Walter is using this book to build an audience for his upcoming novel, Texas Cool Million.

I guest host the radio show Write Here, Write Now once a month. Walt was my guest on August 9th when we talked about using the power of your network when writing, publishing and promoting a book. Walter’s interview starts at about 20 minutes into the show.

It is fun for me to work with creative clients like Walter. We learn new things together.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

Improv Co-Author Rob Duncan

March 16, 2011

It was so exciting to meet Rob (via my LinkedIn network) and have him become a co-author of this collaborative book. While we were putting the book together, he was defending his dissertation for his doctorate— all about how businesses are using social media for business. He actually gathered all his data for his dissertation from his connections on LinkedIn.

Rob’s chapter in our book talks extensively about using the principles of improv to expand your social network. His involvement in Improv to Improve Your Business made our book an international project. How cool is that!

This is what Rob had to say about working with me on the book:

“I was one of the contributing authors of the book ‘Improv to Improve your Business’ which was developed by Vanessa. I was completely impressed by her ability to conceive of the project, find a great group of collaborating authors, and deliver a fantastic product with lightning speed. As an author, the process was completely painless for me, as Vanessa took the lead on all the necessary tasks to be completed, allowing me to focus my time on my strengths. I recommend Vanessa most highly, and would enjoy doing another project with her in the future.”

Rob is in demand as as trainer and keynote speaker. Check out his website to learn more about his programs and his other books. He has made it easy … just click on www.RobDuncan.com.

Other co-authors of this collaborative book include: Brent Brooks, Rick Crain, Leah Henderson, Jim Hogan, Deborah Thomas, Scott Williford, Mark Wyssbrod, Rob and myself.

Have an idea for a collaborative book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

Improv Co-Author Brent Brooks

February 12, 2011

Brent Brooks is a man of many talents including film director/producer and improv instructor. The Art of Suicide, winner of Best Underground film at INDIEfest in 2007, was produced by Blank Stage Productions and directed by Brent.

Join Brent and other improv players every Monday night from 7pm – 9pm at Blank Stage in Marietta, GA for Improv Dojo … learn, laugh and have fun! Beginners are welcome.

Here is a comment from Brent Brooks about working with me on our book, Improv to Improve Your Business.

“Vanessa is a joy to work with and a great improviser! She was able to work with me and several of my students in the successful creation and now distribution of the book, Improv to Improve Your Business. Doing the book really allowed me to appreciate all that Vanessa did and what the work is now doing for my career.  Vanessa worked with me in pulling out the best ideas rumbling in my head about my past experiences and current philosophies of improv. She has since then looked for more opportunities for all of us to leverage the success of the book in various and positive ways.”

Other co-authors of this collaborative book include: Rick Crain, Rob Duncan, Leah Henderson, Jim Hogan, Deborah Thomas, Scott Williford, Mark Wyssbrod, Brent and myself.

Have an idea for a collaborative book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

Improv Co-Author Deborah Thomas

February 12, 2011

Deborah Thomas is widely creative and owner of Silly Monkey International, a boutique training company specializing in innovative training games and business simulations.

Here is a comment from Deborah Thomas about working with me on our book, Improv to Improve Your Business.

“I worked with Vanessa on her brain-child the Improv to Improve your Business book. Her management role on this project was highly professional and she made sure the process hummed like a well-oiled machine. She also managed the artistic and creative branding of the book, scouted for exciting co-authors and initiated the marketing with a radio interview. She started the process with a kick-off meeting that would get anyone excited. She has an incredible process in place to pull these books together. It was a pleasure to work with her. And I am excited to see what she does next. And would most definitely work with her again.”

Other co-authors of this collaborative book include: Brent Brooks, Rick Crain, Rob Duncan, Leah Henderson, Jim Hogan, Scott Williford, Mark Wyssbrod, Deborah and myself.

Have an idea for a collaborative book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

Improv to Improve Your Business

February 12, 2011

I’m fascinated by what helps entrepreneurs become successful. How they generate and implement innovative ideas, how they communicate with their teams AND customers, as well as what keeps them going in the good and bad times.

When I heard a presentation about using the principles of improvisation in business, I was immediately intrigued. After taking an improv class with other business owners, I knew the principles I learned would help me develop better relationships, generate more ideas and have more fun along the way. Rockin’ cool!

Toward the end of 2010, I approached entrepreneurs and business professionals about sharing stories of how they use the principles of improv in their business. The resulting book, Improv to Improve Your Business: Using the principles of improvisation to foster communication, creativity & innovation, was launched in January 2011.

Who would have thought a film producer, CPA, game developer, marketing consultant, sales professional, actor, business coach and serial entrepreneur would have so much in common? Listen to our 2/2/11 radio interview on Atlanta Business Radio with five of our co-authors. (Scroll down to the Feb 2, 2011 interview in the archives.)

Check out what co-authors Rob Duncan, Deborah Thomas, and Brent Brooks had to say about working with me on this book.

Read a complimentary chapter of the book to find out how I use improv in my work as a marketing consultant and graphic designer.

Vanessa speaking ABWA

at ABWA

I’m often asked to make presentations to business groups on the topic of using improv to improve your business. Here is an Improv Handout that I distribute at these presentations. Organizations that have invited me as a featured speaker on this topic include: ProWin, North Fulton Chamber of Commerce, American Business Women’s Association (ABWA), WOMTEC, Compelling Creations (for their annual conference), and more.

at ProWin

at ProWin

Have an idea for a book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

The RiskADay Journal:28 Days to Being You Out Loud with Courage, Creativity and Confidence

December 18, 2010

The RiskADay JournalLaura Biering practices what she teaches her coaching clients! She is an example of how taking risks can make your life more interesting and your career more fruitful. I had the pleasure of working with Laura as the graphic designer of her book, The RiskADay Journal. Not only does she describe a variety of risks she has taken (or not), she also translates the experience in a way that will help her readers identify and take their own risks to make their lives more fulfilling and fun. The processes outlined in the book are ones Laura developed and uses while coaching her clients in groups or one-on-one. It is empowering to know that following her process for 28 Days can give you the confidence to Be You Out Loud!

Here is what Laura said about working with me on this project: “I have known Vanessa Lowry for many years now, all the while wanting to find a way to work with her. I was delighted when the opportunity arose and I was able to hire her to design my first book, The RiskADay Journal: 28 Days to Being You Out Loud with Courage, Creativity and Confidence. She did an amazing job. It is truly a beautiful product. And not only that, she was a kind, calm and invaluable advisor throughout the process. I cannot recommend Vanessa highly enough!”

You can purchase Laura’s book at www.TheRiskADayJournal.com or on Amazon. Learn more about Laura’s coaching services at www.TrueVoices.com.

Let me know if I can help you bring your book from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.