Publishing as a Marketing Strategy

Publishing a book is becoming an increasingly popular way for business professionals to position themselves as an expert in a particular industry or niche. According to R.R. Bowker, the number of non-traditional titles published since 2002 has increased 8,460%!

Publishing as a Marketing Strategy provides the reader with a practical guide for their own publishing journey along with stories of how other business professionals have used a published book as a successful marketing tool. Publishing Marketing cover web

I love collaborating with others so after envisioning this book concept, I invited collaborators Joan Boneberg, Bonnie Daneker, Robin Hensley, Ahmad Meradji, and Anita Paul to join me in sharing their personal stories of publishing and describing business benefits they have seen as a result. I also designed and formatted the interior of the book.

Listen to the Write Here, Write Now interview where five of the co-authors talked about this book and the process of publishing in collaboration.

Here is what one of my co-authors said after being part of this book project:

Joan Boneberg said, “Vanessa Lowry is not only an incredibly talented graphic artist, writer and writing coach, she is a class person. I had the privilege of being a co-author on her recently published book, Publishing as a Marketing Strategy. Working with Vanessa was a joy because she was an excellent project manager and she set a tone that was absolutely stress free. If you have a project that she maybe able to assist you with and want to work with a talented person, contact Vanessa.”

Here is an article I wrote outlining 5 Whys and 10 How-Tos for publishing a collaborative book. If you would like to be part of a collaborative book project, contact me to see what book is in the works or to suggest a topic.

Publishing as a Marketing Strategy is available on Amazon, Barnes & Noble online, and through the Connect 4 Leverage bookstore. Also available in e-reader formats for Kindle, Nook, iPad.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

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