After presenting a workshop on how to have a difficult conversation at work, business consultants Andrea Hopke and Becky Dannenfelser of Clearwater Consulting Group knew they had a hot topic for a book.
Building on the response to a prep sheet they created for how to prepare for a difficult conversation at work, they identified a list of subjects that respondents and clients found most challenging as basis for their book
I was in early on brainstorming sessions and suggested adding a worksheet at the end of every chapter so that people could reflect and plan their own next steps based on insights from that particular topic. With statistics cited in the book, I created charts that were used both in the book and a companion Powerpoint presentation.
When we couldn’t find a stock photo that was exactly what we wanted, I art directed a custom photo shoot so we could get the perfect visual. I also formatted the interior pages and worked with the vendors for printing books, getting listed on Amazon, and writing a press release that was distributed to media outlets around the country.
To celebrate their book’s launch, Andrea and Becky had a party! What a fun way to get the word out to clients and prospects.
Since their book published in 2014, I’ve worked extensively with Clearwater Consulting Group to give their brand a cohesive look and I’m proud to serve as the marketing arm of their team.
Contact me to discuss how I can help bring your book from concept to creation. Or, let’s talk about your marketing and graphic needs. Call me at 678-521-8820 or visit VanessaLowry.com to see more examples of my graphic design, writing, marketing, and art projects.
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