Connect4Leverage

Know your niche — I tell authors that regularly. Linda Hughes KNOWS her niche. She works with C-level executives and wrote her book to target that niche, especially the Top C of the C-Suite. Her book, CEO’s Secrets to IT Success covers everything from hiring your CIO to learning the secrets your CIO may not share with you.

Linda Hughes’ career has uniquely equipped her to author CEO Secrets to IT Success. Linda’s past roles include divisional CIO for The Coca-Cola Company and Vice President of the Technology Practice and CIO for The North Highland Company (an international management and technology consulting firm). Most recently she held the position of CIO for AIG Agency Auto. Currently she is the President and CEO of The Great Ridge Company, which provides consulting services focused on improving the operational and growth capabilities of businesses.

Knowing a busy CEO has a limited amount of time to gather information, Linda’s book uses custom icons to identify key segments as well as charts and graphics to visually illustrate the written text. Each chapter recaps the “secrets” explained at more length within that chapter. One of my favorite features of Linda’s book is the fictional short story she wrote to begin each chapter. The story sets the tone for the reader to absorb the nuts and bolts style information that follows.

In addition to my work on the cover, formatting the interior and creating print-resolution art for about half of the charts, Linda also worked with two other designers on the icons and additional charts.

It was a pleasure working with Linda and with Bonnie Daneker, CEO of Write Advisors, to publish CEO’s Secrets to IT Success. I invited Linda into the Write Here, Write Now studio to talk about her book. My other guest that day was horse farrier Sarah Hunt Engsberg. The discussion took an unusual turn comparing the similarities between working with horses and working with corporate employees.

Check out a free preview and purchase CEO’s Secrets to IT Success at www.demystifyingitforexecutives.com.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile.

This entry was posted on September 2, 2013 at 10:34 pm and is filed under books, business, self publishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.