Archive for the ‘marketing’ Category

Recipes for Life

September 26, 2011

I love collaborating and it’s fun to work with others who also embrace that idea. Cathy Horvath gathered stories and recipes from over 100 contributors to create her book.

Recipes for Life: Food for the Body and Nourishment for the Soul features stories about overcoming depression, grief and financial ruin, navigating change and returning to joy. Special recipes from many contributors are scattered through the book, along with stories of why these foods and memories are important. After reading Cathy’s book, you are likely to feel more hopeful, more thankful, more passionate, better about life and possibly a little hungry.

I interviewed Cathy on the Write Here, Write Now radio show that I guest host once a month. Our show topic was about writing and publishing after retiring. Hear what Cathy has to say about this NEW career she has embarked upon.

Recipes for Life is available on Amazon or you can purchase multi-packs of books at a reduced price on Cathy’s website. This book makes a perfect gift… I even gave one to my mom.

This is what Cathy said about working with me, “If it weren’t for Vanessa Lowry, my book would not have taken form as the beautiful presentation that it is. It was her creativity and skills that have impressed me from the first proof for a cover and interior design that she offered. She listens, she has patience, and most importantly…she cares for her clients.”

In addition to her book cover and the interior book design, I also designed Cathy’s business cards, bookmarks, a speaker one-sheet and her website.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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Take Me To TEXAS

September 26, 2011

I’ve worked with Walter (aka TW) Lawrence on many projects and was thrilled he asked me to design his book cover for Take Me To TEXAS. It is an anthology of short stories… all with a Texas theme. Although, one story takes place in my current town of Roswell, GA.

Walter has a great marketing mind and is promoting his book in interesting ways. He launched the book over Labor Day weekend at the Decatur Book Festival in Atlanta, the largest independent book festival in the United States.

He posted this comment on his Facebook page after the festival: “Vanessa Lowry is the graphics designer for the book cover, front and back. She interpreted my vision for the artwork in a way that made it better and in the process made it FABULOUS. An independent bookseller told us it was ‘the best cover he’d seen in the entire festival.’ WOW.”

At the Decatur Book Festival, Walt was interviewed by Tim Morrison as part of the Write Here, Write Now radio remote. You can see how Walter took the audio and combined it with photos to make a YouTube video. Very smart!

Walter had posters printed of the front cover art as another item he can sell along with his book. He also had shirts embroidered with the headline type of Take Me to TEXAS to wear when he is out promoting the book. He has developed a 20 minute business presentation on the topic of the importance of creativity in business to share with business professionals at groups such as Rotary. He is an alumni of Emory University and they are listing his book in their newsletter with other published alumni. Walt’s joining groups in Atlanta that have Texas roots to network with others who love all things Texan.

The front of the card is just the book cover. This is the back of Walt's business card.

Walt was my first client to use a QR code on his business card. He tells me many stories of how that creates a conversation with the people he meets while networking.

He and two other fellow authors will have a booth at the Texas Book Festival in October 2011 representing the Atlanta Writers Club while each promoting their own newly published book.

Walter is using this book to build an audience for his upcoming novel, Texas Cool Million.

I guest host the radio show Write Here, Write Now once a month. Walt was my guest on August 9th when we talked about using the power of your network when writing, publishing and promoting a book. Walter’s interview starts at about 20 minutes into the show.

It is fun for me to work with creative clients like Walter. We learn new things together.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

Posted in books, business, fiction, graphic design, marketing, self publishing, social media, Uncategorized | Leave a Comment »

Mama Always Says…

September 5, 2011

This books of quotes published by Myra McElhaney are straight out of MY childhood. And that is really the point. These quotes are familiar because MY Mama, YOUR Mama and MYRA’s Mama said them… or something very similar.

I love working with Myra. She always makes collaborating fun and we laugh often. Myra has also started calling me her Gifted Graphic Design Goddess. I’m taking it a step further and adding the letters GGDG after my name. Vanessa Lowry, GGDG!

In the past year, I’ve helped Myra publish Mama Always Says as well as her newest book, Musings on Major and Minor Matters that May or May Not Matter.

This is what Myra says about working with me: “I love working with Vanessa! She’s a gifted graphic designer who delivers inspired designs with professionalism. She’s also marketing savvy and shares many ideas on how to build my brand and expand the impact of my projects. Plus she’s fun to work with! That’s why I call her the Graphic Design Goddess Extraordinaire! Vanessa not only designs my business cards, marketing materials and books; she helps me take my ideas to a higher level.”

You can purchase your own copy of Mama Always Says from Amazon.

Myra and I also created a t-shirt commemorating McElhaney’s Pub. Myra’s husband, Phil McElhaney, died a few years ago as a result of a brain tumor. Proceeds from the sale of these t-shirts go to brain cancer research. You can contact Myra through her website and find out more about purchasing the t-shirts.

Let me know if I can help you bring your book from concept to creation! Or, let’s talk about your marketing and graphic needs. Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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Posted in graphic design, inspiration, marketing, Uncategorized, writing | 1 Comment »

Improv Co-Author Brent Brooks

February 12, 2011

Brent Brooks is a man of many talents including film director/producer and improv instructor. The Art of Suicide, winner of Best Underground film at INDIEfest in 2007, was produced by Blank Stage Productions and directed by Brent.

Join Brent and other improv players every Monday night from 7pm – 9pm at Blank Stage in Marietta, GA for Improv Dojo … learn, laugh and have fun! Beginners are welcome.

Here is a comment from Brent Brooks about working with me on our book, Improv to Improve Your Business.

“Vanessa is a joy to work with and a great improviser! She was able to work with me and several of my students in the successful creation and now distribution of the book, Improv to Improve Your Business. Doing the book really allowed me to appreciate all that Vanessa did and what the work is now doing for my career.  Vanessa worked with me in pulling out the best ideas rumbling in my head about my past experiences and current philosophies of improv. She has since then looked for more opportunities for all of us to leverage the success of the book in various and positive ways.”

Other co-authors of this collaborative book include: Rick Crain, Rob Duncan, Leah Henderson, Jim Hogan, Deborah Thomas, Scott Williford, Mark Wyssbrod, Brent and myself.

Have an idea for a collaborative book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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Posted in books, business, communication, graphic design, innovation, marketing, nonfiction, self publishing, writing | 1 Comment »

Improv Co-Author Deborah Thomas

February 12, 2011

Deborah Thomas is widely creative and owner of Silly Monkey International, a boutique training company specializing in innovative training games and business simulations.

Here is a comment from Deborah Thomas about working with me on our book, Improv to Improve Your Business.

“I worked with Vanessa on her brain-child the Improv to Improve your Business book. Her management role on this project was highly professional and she made sure the process hummed like a well-oiled machine. She also managed the artistic and creative branding of the book, scouted for exciting co-authors and initiated the marketing with a radio interview. She started the process with a kick-off meeting that would get anyone excited. She has an incredible process in place to pull these books together. It was a pleasure to work with her. And I am excited to see what she does next. And would most definitely work with her again.”

Other co-authors of this collaborative book include: Brent Brooks, Rick Crain, Rob Duncan, Leah Henderson, Jim Hogan, Scott Williford, Mark Wyssbrod, Deborah and myself.

Have an idea for a collaborative book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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Posted in books, business, communication, innovation, marketing, nonfiction | 1 Comment »

Improv to Improve Your Business

February 12, 2011

I’m fascinated by what helps entrepreneurs become successful. How they generate and implement innovative ideas, how they communicate with their teams AND customers, as well as what keeps them going in the good and bad times.

When I heard a presentation about using the principles of improvisation in business, I was immediately intrigued. After taking an improv class with other business owners, I knew the principles I learned would help me develop better relationships, generate more ideas and have more fun along the way. Rockin’ cool!

Toward the end of 2010, I approached entrepreneurs and business professionals about sharing stories of how they use the principles of improv in their business. The resulting book, “Improv to Improve Your Business: Using the principles of improvisation to foster communication, creativity & innovation,” was launched in January 2011.

Who would have thought a film producer, CPA, game developer, marketing consultant, sales professional, actor, business coach and serial entrepreneur would have so much in common? Listen to our 2/2/11 radio interview on Atlanta Business Radio with five of our co-authors. (Scroll down to the Feb 2, 2011 interview on the blog or download a free mp3 file from Atlanta Business Radio’s iTunes channel.)

Check out what co-authors Deborah Thomas and Brent Brooks had to say about working with me on this book.

Read a complimentary chapter of the book to find out how I use improv in my work as a marketing consultant and graphic designer.

Have an idea for a book? I can help you bring it from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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Days of Gratitude Carolyn and Robin

October 26, 2010

Here are comments from my co-authors about working with me on our book, 30 Days of Gratitude.Days of Gratitude Download the free e-book!

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Robin Kirby, PhD, Certified Life Coach and Certified Advanced Clinical Hypnotherapist

“I worked with Vanessa on our e-book 30 Days of Gratitude. The cover that she designed for our book is magnificent, as are the graphics included inside of the book. Her work gave the content of the book visual life. Vanessa moved quickly and efficiently throughout the creative process and communicate well with us from start to finish!

I HIGHLY recommend Vanessa Lowry!”

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Carolyn G Buttram, Inspirational Humorist, Writer, Comedian

“Vanessa came to me in Oct 2009 with an idea and asked me to participate in the creation of a book, 30 Days of Gratitude, that we would offer as a free download. I was immediately intrigued and interested in her idea. So, with Dr. Robin Kirby and Vanessa, we set about writing 30 easy and provocative gratitude exercises. It was Vanessa’s idea that there would be one exercise for every day in November.

Within two weeks, we three had written and chosen 30 exercises for the book. I supplied the photographs and we all worked on the editing, but Vanessa single-handedly thought up and executed the layout and the graphics design of this most impressive and beautiful offering.

I have known Vanessa for a long time and I have seen her expertise put to good use in fund raising venues and networking events and knew her to be a great contributor to her community and to her friends and business associates. But I had no idea how extremely talented she is in designing book covers and layouts. If you simply take a look at the book, which is free to download at www.DaysOfGratitude.com you will discover how very talented she really is.

Not only does Vanessa produce beautiful graphic design, she also is diligent and quick to respond to every question and suggestion. I enthusiastically recommend her for any book design, or any graphic design work you might need, and I completely attest to her great integrity and her willingness to be of service.

Simply stated, Vanessa is The Best.”

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Let me know if I can help you bring your book from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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Posted in graphic design, inspiration, marketing | 1 Comment »

30 Days of Gratitude

October 26, 2010
30 Days of Gratitude

Download the free e-book at http://www.DaysofGratitude.com

This is an example of an idea flowing easily and quickly together. The first week of October 2009 I had the idea for a book featuring a month of gratitude exercises. I always love the synergy of working with like-minded people, so I approached my friends Robin Kirby and Carolyn Buttram to see if they would be interested in co-authoring this book with me. We wanted to set the book up as a free e-book, not only to personally benefit from ripples of gratitude, but also to have the book become a marketing tool for each of our businesses.

And, wouldn’t it be cool if we could launch it before November… the month of THANKSGIVING and gratitude. So, we each went to our corners to write exercises. When we reconvened, we easily had created 30 exercises. Just what we needed.

I designed the cover layout and interior formatting. Carolyn is our official photographer and took the cover photo based on the concept layout I had created. She also shot the photos of each of the co-authors and provided photography for the note cards we included in the appendix of the book.

In addition, Carolyn took on the role of web designer and created our Days of Gratitude website. By Oct 29, 2009, we launched! Within a day we had our first speaking opportunity scheduled which is now posted on-line. And after three days, our book had gone international. People from all over the world, including Croatia, Spain, Australia, Canada, Indonesia and more, have downloaded our book and use the exercises to increase the amount of appreciation and gratitude in their lives.

Robin manages our Days of Gratitude page on Facebook. She posts a daily inspirational quote and we recently topped 1000 fans on that page. (Come and “Like” us there!)

We also share in a gratitude blog where we write about experiences and challenges we are having and how gratitude shifts the energy.

Some results of 30 Days of Gratitude have been: we are in contact with several thousand people more than when we started this project; I’ve had a speaking opportunity nearly every month because the book; we’ve all connected with new clients. Best of all, it has reminded me on many days to focus on the good that is in my life and let that expand beyond myself.

Here is what Robin and Carolyn have to say about this experience.

Come and download your copy of our free e-book at www.DaysofGratitude.com. Soon, we’ll have 30 Days of Gratitude available on Amazon for those who want to own a hard copy of the book.

Let me know if I can help you bring your book from concept to creation! Contact me at 678-521-8820. Find out more about me by visiting my LinkedIn profile or watching my video profile.

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I Love Books

October 26, 2010

I love books. I love the ideas I get, the things I learn and the adventures upon which I embark just by reading a good book. Books

My love affair with books started very young. I remember being thrilled when I could read a book by myself. I have many fond memories of carrying an armload of books home on the days the book mobile stopped at the top of our street during summer vacation.

My husband loves to read and we often share ideas or read passages to one another from one of the several books we are each currently reading.

I’ve taken my passion for books a step further. I now help authors transfer their knowledge, expertise and imagination onto the printed page and create their own book. I have nearly 30 years of experience as a graphic designer and marketing professional. In addition to my own expertise, I’ve accumulated many contacts who assist authors every step of the way, including writing coaches, editors, print-on-demand vendors, video production companies, PR firms, web designers, virtual assistants and more.

I’ve co-written a book called 30 Days of Gratitude and was the designer for both the e-book and the printed version. Download a copy of the free e-book at www.DaysofGratitude.com.

Improv to Improve Your Business is an example of another collaborative book project from idea through completion. I assembled nine authors, interviewed and ghost wrote the chapters, designed the cover and formatted the interior of the book. Through my connections, we had our first radio interview to promote the book a week after it launched. The book is now available on Amazon.

Contact me if you want to talk about your book. You can call me at 678-521-8820. I look forward to seeing how I can help you! You can find out more about me on my LinkedIn profile or check out my video profile.

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Posted in books, business, graphic design, inspiration, marketing, self publishing, Uncategorized | Leave a Comment »

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